PaceGuard plans, tracks, and paces ad spend across every client account — and enforces spend caps with automatic pause, alerts, and auto-reactivation. Guardrails for your agency's advertising, on autopilot.
Agencies juggle dozens of ad accounts across five platforms, each with its own budget, currency, and billing cycle. Spend is easy to lose track of and expensive to get wrong. PaceGuard watches every account continuously and steps in the moment a budget is at risk — so you catch overspend before the client does.
From connected account to enforced budget in four steps.
Securely connect each client's ad accounts with OAuth. Tokens are encrypted at rest — you grant access, we never see passwords.
Define monthly or campaign-level budgets and spend caps per client, account, or campaign — in the account's own currency.
See projected vs. actual spend update automatically. Know at a glance which accounts are pacing over or under budget.
When a cap is breached, PaceGuard pauses the campaign and alerts your team — then re-enables it at the start of the next period.
Built for agencies managing many accounts across many platforms.
Projected vs. actual spend per client, account, and campaign — so overspend is caught before it happens, not after the invoice.
Rules that pause, notify, or auto-reactivate based on the caps you set. The tightest applicable cap always wins.
Campaigns that exceed budget are paused automatically — no midnight scrambles, no blown budgets.
Only re-enables campaigns it paused, and re-checks live status first — if a human intervened, it stands down.
Email and Slack alerts the moment an account crosses a pacing band — fired once per period, never spammy.
One view across Google, Meta, Microsoft, TikTok, and LinkedIn — including multiple accounts per client on the same platform.
Connect multiple accounts per client on the same platform — PaceGuard keeps them all in view.
PaceGuard monitors spend and enforces the budgets and caps you define. It does not run automated bidding, ROAS/CPA optimization, or campaign performance tuning — your advertising strategy stays entirely yours.
The only change it makes to your accounts is to pause a campaign that exceeds its budget, and to re-enable a campaign it previously paused. Nothing more.
Connect your accounts, set your caps, and let PaceGuard hold the line.
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